The Winter Olympics have always depended on cold air, consistent snow, and the right weather window. Increasingly, that foundation is shifting. In this Los Angeles Times piece, our meteorologist Jonathan Belles weighs in on how the changing climate is affecting the reliability of snow, the growing dependence on artificial snowmaking, and what that means for athletes, host cities, and future Games. It’s a reminder that weather sits at the center of major cultural moments like the Olympics, and that small changes in seasonal patterns can carry real economic consequences. From tourism and infrastructure to broadcast planning and local business impact, weather shapes far more than what happens on the slopes. At The Weather Company, this is the intersection we focus on every day: rigorous science, real-world events, and the broader economic ripple effects that follow. Read the full article here: https://lnkd.in/e4SEpRew

Gen Z isn't checking the weather, they're asking their feeds and making decisions in real-time. That's why we're shifting beyond weather forecasting to decision forecasting, translating the world's most accurate forecast data into actionable guidance embedded in the moments that matter most. Weather influences nearly 90% of subconscious decisions - we're harnessing it to help people act with confidence. Watch the full panel recording of "Beyond the Algorithm: Gen Z's New Digital Habits" from #CES2026 featuring leaders from Uber Advertising (Ashan Khan), TikTok (Franklin Ramirez), and ADWEEK (Ryan Hoover) alongside The Weather Company's Frank Guardi, and learn how we're meeting Gen Z where they are to empower better, faster decisions. 🔗 https://lnkd.in/eeg8ZhsG

It’s more than just a five-day forecast. It’s peace of mind for a parent, a safety plan for a community, the strategic backbone for a businesses, and a lifeline during the unexpected. On National Weatherperson's Day, we’re saying THANK YOU to the meteorologists, broadcast teams, volunteers and support staff across the globe who make weather forecasting possible. Your dedication to science and service saves lives every single day. Tag a weatherperson who you rely on in the comments! 👇

Patagonia’s Head of Digital, Angela Clark is sharing the playbook for driving digital transformation while staying true to a powerful, purpose-driven brand ethos. Catch the Brand Innovators "Backstage Interview" from #CES2026, hosted by our own Brennan Gerster, for candid career and strategy insights, including... The Digital Superpower: Why a deep retail background is key to building a customer-first digital experience. Halo Effect Strategy: How "pinnacle campaigns" for specialist users elevate the perception and sales of everyday products. Storytelling vs. Sales: The strategic balance of rich activism narratives with product-centric goals. Brand Heritage: The necessity of continuously championing iconic products for new customers. See the full discussion here: https://lnkd.in/eJpS85Fi

Curious how weather data actually becomes an actionable tool for advertisers? Then we have a blog for you. Our product lead for Weather Targeting, Dennis O'Donnell, shares how our data and technology are designed to pinpoint consumer intent and deliver the outcomes marketers need to drive performance. If you're in ad tech or data-driven marketing, this is a must-read: https://lnkd.in/eimGjE9E

Ever notice how a sudden warm day in February makes you want to completely reinvent your routine? ☀️ It isn't just a mood boost - it’s neuroscience. At The Weather Company, we call this the "Creating Mindset." These atmospheric shifts act as a psychological reset button, sparking curiosity and openness to new experiences. For consumers, it’s a moment of renewal. For marketers, it’s the ultimate opportunity to connect with "New Year" energy all year long. Our latest deep dive explores how AI-powered weather insights help brands stay relevant in these high-receptivity moments, without compromising privacy. 👉 See how the weather shapes our mindsets and our markets: https://lnkd.in/ekzQXxwX

In the age of AI, the biggest bottleneck isn't the tech, it's the human "capability gap" to apply it for distinctive growth. Don't miss the replay of our Brand Innovators fireside chat with Michael Ditter of Diageo, hosted by D. J. Reali, where we discussed the brand's innovative approach to building an "AI-enabled marketer" mindset. What you’ll learn: ✅ Bridging the Gap: How Diageo's focus on deep, human-centric training to turn AI potential into real performance is driving results. ✅ The Power of Data: How combining first-party data with third-party insights (like weather) and sales data unlocks new seasonality and growth opportunities for brands. ✅ Prioritizing Use Cases: Why content generation and deep insight discovery are the immediate, high-impact areas for marketers leveraging AI. ✅ The Key Metric: Why adoption of AI tools across an organization is the most critical metric for success. The future belongs to the marketer who masters the blend of agency and style, all accelerated by AI. Watch the full replay to dive into the strategy: https://lnkd.in/ergYjGZj

🌦️ 𝗪𝗲𝗮𝘁𝗵𝗲𝗿 𝗶𝘀 𝘁𝗵𝗲 𝗼𝗻𝗲 𝘃𝗮𝗿𝗶𝗮𝗯𝗹𝗲 𝗻𝗼 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗹𝗲𝗮𝗱𝗲𝗿 𝗰𝗮𝗻 𝗰𝗼𝗻𝘁𝗿𝗼𝗹, 𝗯𝘂𝘁 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗵𝗮𝘀 𝘁𝗼 𝗽𝗹𝗮𝗻 𝗳𝗼𝗿. In our latest blog from Daniel Tavilla, we explore 𝗵𝗼𝘄 𝘄𝗲𝗮𝘁𝗵𝗲𝗿 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗶𝘀 𝗿𝗲𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗮𝗹 𝗲𝗰𝗼𝗻𝗼𝗺𝘆 and why organizations that lean into it are unlocking new value. 🔍 What you’ll learn: 𝗪𝗵𝗶𝗰𝗵 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀 𝗮𝗿𝗲 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝘄𝗲𝗮𝘁𝗵𝗲𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝘁𝗼𝗱𝗮𝘆: from aviation and energy to retail and logistics, weather impacts operations big and small. 𝗪𝗵𝘆 𝘄𝗲𝗮𝘁𝗵𝗲𝗿 𝗶𝘀 𝘁𝗵𝗲 “𝗦𝗵𝗮𝗱𝗼𝘄 𝗖𝗘𝗢” 𝗼𝗳 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗮𝗹 𝗲𝗰𝗼𝗻𝗼𝗺𝘆, quietly influencing costs, staffing, supply chains, and customer behavior every day. 𝗪𝗵𝗮𝘁’𝘀 𝗻𝗲𝘅𝘁 𝗶𝗻 𝘄𝗲𝗮𝘁𝗵𝗲𝗿 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲, including how AI, climate data, and predictive models are helping businesses go from reactive to proactive. 𝗛𝗼𝘄 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗯𝗿𝗶𝗻𝗴 𝗵𝗶𝗴𝗵-𝗿𝗲𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝘄𝗲𝗮𝘁𝗵𝗲𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝘀𝘁𝗿𝗮𝗶𝗴𝗵𝘁 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝘁𝗼𝗼𝗹𝘀 𝘆𝗼𝘂 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝘂𝘀𝗲 with scalable weather APIs built for seamless integration. Whether you're planning operations, optimizing supply chains, or shaping customer experiences, weather data can help you anticipate disruption and identify opportunities. 👉 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗴𝘂𝗶𝗱𝗲 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝘀𝘁𝗼𝗿𝗺𝘀 𝗶𝗻𝘁𝗼 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀:  https://lnkd.in/ekbjBJDj

Even though #CES2026 is officially in the rearview, we’re still reminiscing. The week brought a masterclass in innovation, new opportunities, and the exact vibe we need to fuel the year ahead. The core of our conversations? Mindset Marketing 🧠 Understanding the weather conditions that influence consumer behavior and emotion is what will help brands win in 2026. It’s about moving beyond the "who" and the "what" and mastering the "why." Feeling like you need a little extra energy in the midst of this winter weather? We’ve got you covered. 🔥 Check out the sizzle reel below to bring the heat.

We’re excited to officially kick off #AMS2026 today! A major winter weather moment just unfolded with storm Fern, and now one of the world’s largest gatherings of weather experts begins. There’s no better time to come together and explore what’s next in forecasting. If you’re attending, stop by The Weather Company’s booth (#129) to: 💡 Explore solutions built for the broadcast and aviation industries 🔍 Get a closer look at the weather science innovations powering our entire portfolio ⚡ Catch a sneak preview of the new Storm Radar app during dedicated, meteorologist-led AMA sessions Want to go deeper? Our experts are sharing insights all week, from AI forecasting to lessons learned through collaboration with other leaders across the weather space. See you at AMS — let’s advance the future of forecasting, together. 🌎