Sports

Changing the game

Get closer to the action in sports—from smarter plays to real-time stats, athletes and fans have new ways to play

Changing the Game

Premier League introduces a new intelligence engine for every fan touchpoint

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No two fans watch the same match the same way—and the new Premier League Companion powered by Copilot is built for exactly that. Backed by the League’s partnership with Microsoft as its official cloud and AI partner, the Companion puts decades of official stats, stories, and video at your fingertips. Whether you’re following your favorite club or shaping your squad, you’re always a question away from real insight.

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Changing the Game

Maintaining the edge with organization and great plays

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Teamwork powers every play

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A football player in a purple helmet looks at the camera on the left, while on the right, a person’s hand holds a tablet displaying a training video of players practicing indoors.

Fan favorites

Changing the Game

Green Bay, WI becomes America’s startup springboard while hosting the NFL Draft

Illustration of an American football player catching a ball over a stylized football field background with the numbers 40 and 50 visible.

The Uplift

Special Olympics is using Copilot to empower its organization and athletes, like members of the Special Olympics USA figure skating team

Changing the Game

The Billie Jean King Cup by Gainbridge is serving up better women’s tennis stats with tech

Person in a red jacket with raised arms, smiling in front of a backdrop with "Billie Jean King Cup" text.

Changing the Game

LaLiga turns the technical prowess of players into dynamic data to take fans deeper into the game.

Three men looking at a tablet while standing on a street.

Changing the Game

Cheer on Special Olympics USA!

Competing at the Special Olympics World Winter Games Turin 2025 this March is a dream come true for athletes. Send a message of encouragement with Microsoft Copilot to cheer them on their way.

Send a postcard

CHANGING THE GAME